Mavuno Marketplace is a B2B trade rail for African agribusiness. We connect verified manufacturers in China, India, and across Africa with importers, agro-dealers, cooperatives, and smallholder farmers — starting in Zimbabwe, expanding through SADC and into Kenya.
We exist because the existing routes for getting agricultural inputs and lightweight mechanization to African farms are too expensive, too counterfeit-prone, and too smartphone-dependent. A two-wheel walking tractor that costs $1,200 ex-factory in Shandong ends up at $2,500 by the time it reaches a Zimbabwean smallholder. Up to 80% of pesticides in some African markets are substandard. And the platforms that have tried to fix this have mostly built apps for farmers who don't have smartphones.
Mavuno bets on three things: verified supply (every supplier audited, every input traceable), container pooling (aggregating dealer demand to unlock factory-direct landed pricing), and WhatsApp rails (the tool every African business already uses, paired with USSD for farmer reach).
We're not trying to be Twiga. We're not trying to be Hello Tractor. We're trying to be the trade infrastructure both of them — and the next ten — quietly run on.